About us

We explain how everything we do is driven by our commitment to do the right thing, even if it hurts. Our world is changing and we want to help organisations that deliver positive outcomes excel in this digital world.

Our vision

We passionately believe in a fair society where digital technology, data, IOT and AI are harnessed to create a better, sustainable life for every citizen regardless of their circumstances. We believe it strongly enough to leave the security of our previous jobs to start our own company.

Our mission

We help organisations that deliver positive outcomes for society succeed. We bring passionate professional services and technology teams to help our clients reimagine, reshape and build new capabilities, to facilitate delivery of better services and improved outcomes.

Our difference

Logan Tod & Co is a profit-with-a-purpose business staffed by passionate, experienced, creative, committed people who are driven to make the world a better place. Our business balances purpose with profit and considers the impact of decisions on staff, customers, suppliers, community, and the environment.

Meet our team

Qian Huang

Chief Executive Officer and Co-Founder

I am a strong advocate for a digitally enabled health and care system. I have spent most of my career in operational and crisis management supporting the NHS and other public sector organisations that deliver health and care improve and thrive.

I had the honour of working with some of the most amazing people in these organisations, been through some harrowing health crisis including Trusts in Special Measures and an international NGO during the first Ebola outbreak. I also had the pleasure of working with Defence Medical Services to rethink how they deliver health and care across all three services.

Since 2020, having pioneered the use of process mining as a technique to uncover patient journey insights, I have been helping the NHS discover powerful never before seen insights about their patient and citizen journeys.

Fast forward through a global pandemic and the maturity of generative AI in day-to-day applications, Logan Tod is now able to support any organisation adopt AI into their business.

I know as we expand beyond health and care, we will face many challenges. To these challenges, I would say - bring it on. The Logan Tod team has always batted above its weight and will continue to with the support from the growing ecosystem of like-minded individuals and organisations looking to make positive impacts to their staff, customers and society.

Nigel Cullumbine

Chief Operating Officer

I work at the intersection of people, process and technology, with the last 20 years of my working life focused on enabling health and care systems to deliver excellent service.  I am an experienced CIO and COO, with a passion for delivering change and efficiency through smarter solutions.


From my executive leadership roles in the NHS, and consultancy work in Robotic Process Automation, Command & Control Centre operations and Process Mining, I have a deep understanding of how to translate operational need into timely, value-add solutions.

As a senior leader I understand that people come before, and after, technology; they are the catalyst and enabler of digital and analytics solutions.  I am a trained and active Executive Coach in my spare time, supporting those seeking to get the most out of their professional lives.  Logan Tod also supports undergraduate University mentoring programmes.

At Logan Tod we bring our whole selves to work. As a small team, we have surrounded ourselves with expert, trusted, former colleagues who collectively deliver more than our customers could ever imagine.  We love what we do and our customers tell us we do it rather well.

In the coming year I am excited to embrace and accelerate our expansion into our new sectors and overseas markets, standing side by side with our customers to solve their complex challenges.

Tor Gisvold

Chief Technology Officer

I am a very experienced digital CTO/technologist specialising in large scale online presence using cutting edge technologies, including machine learning and AI on pipeline based platforms. Over the years, I have also developed deep expertise in automotive and connected cars (IOT devices), using AWS/GCP/Microsoft Clouds and a range of offline and online IT experience in the online and media industry.

My interest and background in online technologies and how to support organisations transition to a digital economy has given me the opportunity to work on exciting and leading-edge projects. I enjoy working with both startups and large players in the technology sector because they continue to present many interesting challenges to be solved.

I have learned that no number of technical skills can replace being a good communicator with the ability to evangelise new technologies to all levels of an organisation.

As Logan Tod CTO, I will be leading in our transition to a technology led business. Our goal would be to empower our clients to adopt the best technology regardless of their size, capability or ambition. We will build on our energetic "can do" attitude and passion in creating a better society with technology.

My ambition is to ensure we are always able to apply themselves to any problem we choose to tackle. Whether it is to bring cutting edge analytics to the NHS, supporting a vulnerable population for the private and third sector or simply providing practical digital tools to a community, our team will apply the same rigour, passion and commitment to solve any problems.

Karrie Liu

Mathematician

I have over 10 years of experience in providing valuable insights to healthcare and life sciences industries. I work on projects that utilises impactful and actionable insights to deliver business transformation.

As a mathematician, I see the power of data to change lives and I want young people who have limited exposure to STEM subjects and careers to have the opportunities to change their own lives and improve others.

Over the years, I have been very privileged to be recognised for the work that I do professionally and the passion projects I undertake to transform lives. I have also come across many women in technical and leadership positions inspiring a new generation of young people into the profession.

A chance introduction to the Logan Tod team while I was working with the NHS gave me the opportunity to work more closely with them as part of the healthcare analytics community. I realised they share the same pragmatic and practical approach to delivering insights in health. They are also equally passionate about changing lives.

Together, we hope to inspire young people into the analytics profession and bring about positive impact to society with impactful data insights.

Ana Ohde

Health Economist

I am a Health Economist with 15+ years’ experience in the health sector. The multifaceted health and care challenges due to socio-demographic and morbidity changes faced by governments around the world have increased rapidly. I know that pragmatic evidence-based solutions are extremely effective ways to identify and tackle health challenges at population and subpopulation level.

My strong academic and technical expertise has given me the opportunity to lead Population Health Planning innovations and applied analytics transformation projects across the NHS.

Unfortunately, I have seen many good innovations in the NHS fail. This is why I believe that building in-depth knowledge of patient flows across healthcare systems is the key to operationalise sustainable change and generate economic benefit at the population level.

Over the years, I have led successful projects within the NHS to improve population health using advanced modelling techniques with NHS linked datasets to create relevant insights to design or improve services. Most recently, I have been supporting the MedTech sector to conduct economic analysis of artificial intelligence innovations in health.

I now work with Logan Tod & Co team because they have successfully applied anon-health industry analytics technique in patient and population flows. The insights they generate add tremendous value to population health planning. I have witnessed first-hand how their clean approach tailored to NHS users irons out complexity providing pragmatic solutions and economic value.

Together, I know we will continue to solve health and care challenges.

Matthew Tod

Co-Founder and NED

I work as a Non-executive Director, a Board advisor, coach and a consultant as required to support leaders in whatever way suits their particular circumstances, but always focused on achieving their goals.

I believe in using data for good, and using it to enable a fairer society where digital technology, analytics and AI are harnessed to create a better, sustainable, life for every citizen regardless of their circumstances.

Day-to-day I help the leaders of large and small organisations take advantage of data, analytics and AI. My deep area of data and analytics expertise is centred on all forms of customer, patient and citizen data including CRM, customer experience, behavioural, voice of customer, digital and marketing data.

My background is that of an analytics and data science entrepreneur; starting with joining a young mathematical software company as it launched in Europe, then creating one of the first digital advertising agencies in the UK and followed by founding the UK’s leading digital analytics company which after a decade I sold to PwC.

More recently I have been part of the leadership team reviving the fortunes of an AIM quoted Plc.

Logan Tod is a project of passion and I am really pleased to see it help organisations with the next generation of technology.